September 1, 2023

ADS GETS ‘NEW EYES AND EARS’ TO REACH NEXT PHASE OF GROWTH

CARLSBAD, Calif. – Advanced Diabetes Supply has never been in a stronger position for growth, company officials say, and with new CEO Bill Mixon at the helm, they’re confident about its future. Leading ADS, a national distributor of specialty diabetes supplies, seems…


Share This Story

Bill-Mixon

Home / Living with Diabetes / ADS GETS ‘NEW EYES AND EARS’ TO REACH NEXT PHASE OF GROWTH

CARLSBAD, Calif. – Advanced Diabetes Supply has never been in a stronger position for growth, company officials say, and with new CEO Bill Mixon at the helm, they’re confident about its future.

Leading ADS, a national distributor of specialty diabetes supplies, seems like a sharp divergence from Mixon’s previous role leading National Seating & Mobility, a provider of complex rehab technology, but he says the two product categories have similar foundations.

“At first glance, people might say, ‘Wow, that’s different,’” said Mixon, who has also been serving on the ADS board. “But both are well known in the DME space. Both have a great mission of providing excellent customer service and improving the quality of life for customers. I’m really excited to join this team.”

ADS was founded by Mark Howard and Tim Cady in 2002 and expanded significantly in 2021, when it acquired US MED (United States Medical Supply), the No. 1 supplier of test strips in the country, according to the HME Databank. It also diversified into insulin pumps and CGMs after Medicare implemented a national mail-order program for diabetes, slashing reimbursement for test strips.

The biggest challenge for ADS now: Keeping up with demand, says Cady, especially considering CMS’s recent decision to expand coverage for CGMs to include Medicare beneficiaries with Type 2 diabetes.

“As a company, we are growing so fast, but we need people to support that,” he said. “We have an outside salesforce that calls on (health care practitioners). We also do direct-to-consumer marketing – that was one of the things that attracted us when we acquired US MED; they have a very robust DTC platform.”

While ADS is currently focused on organic growth, the company is open to further acquisitions, says Mixon.

“I think we are always looking at the marketplace – we’re certainly open to those things,” he said. “Right now, we’re benefitting from such strong organic growth we want to make sure we’re doing an excellent job of keeping up with that in the current state.”

For Cady, who along with Howard will transition to strategic advisory roles as members of the board of directors, the shift is “bittersweet.”

“We have felt confident with Bill’s knowledge and understanding of the challenges and issues as it relates to the DME industry,” he said. “It is bittersweet, but it’s also time for some new eyes and ears to help us get to the next phase of the company.”

Latest Media

Bill-Mixon

ADS GETS ‘NEW EYES AND EARS’ TO REACH NEXT PHASE OF GROWTH

September 1, 2023

CARLSBAD, Calif. – Advanced Diabetes Supply has never been in a stronger position for growth, company officials say, and with new CEO Bill Mixon at the helm, they’re confident about its future. Leading ADS, a national distributor of specialty diabetes supplies, seems like a sharp divergence from Mixon’s previous role leading National Seating & Mobility, a provider…

Bill-Mixon

ADS NAMES BILL MIXON CEO

July 13, 2023

CARLSBAD, Calif. – Advanced Diabetes Supply has appointed Bill Mixon, who previously led National Seating & Mobility, as its CEO. The announcement follows the transition of the company’s co-founders and co-CEOs, Mark Howard and Tim Cady, to strategic advisory roles as members of the board of directors. “Bill has provided valuable insight and support to…

Diabetes Supplies Online

Advanced Diabetes Sees Complement In US MED

August 20, 2021

Advanced Diabetes Supply (ADS) has acquired US Medical Supply (US MED) in a deal that will increase ADS’s visibility in the eastern United States and give it a large platform on which to grow. ADS and US MED are complementary businesses, with ADS focusing on insulin pumps and continuous glucose monitors and US MED having a strong digital marketing presence and a direct-to-consumer model. The acquisition is ADS’s first major deal since it was acquired by Court Square Capitol Partners in late 2020.

Read Next:

how to manage stress and high blood sugar

Can Stress Raise Blood Sugar? | A Guide to Managing Stress and Diabetes

If you suspect stress may be affecting your ability to manage your diabetes, you’re not alone. Medical professionals ...
cardiovascular-health-is-paramount-for-individuals-with-diabetes

The Link Between Diabetes and Cardiovascular Disease: What You Need to Know

Maintaining optimal cardiovascular health is paramount for individuals navigating life with diabetes. It's a reality that those managing ...
caring-for-aging-parents-with-diabetes

How to Care for Diabetes: A Guide for Families and Caregivers

Navigating the journey of diabetes care can be complex, but with the right knowledge and support, managing diabetes ...